What is this?

26 May 2019

This is my private space on the interwebs where I dump my thoughts, share interesting tech findings, and occasionally write summaries of books I read. It will probably be mostly centered around code I write and learnings from the journey of building products. But every once in a while, I might drop some thoughts on bigger picture thoughts as I try to find my place in the universe.

Who am I?

I'm a guy from Sweden πŸ‡ΈπŸ‡ͺ who fell in love with computers at age 12. I was lucky to start just a few years after Apple released the iPhone and apps started to become a thing. A few years back, I was invited to Apple's WWDC and Facebook's F8. So I've experienced parts the magical Silicon Valley and the on-steroids startup thinking.

In 2016 I co-founded Just Football, a Pokemon GO for football. The app has around 100k players (mostly in Sweden and Holland as of writing) and has created many thousands of hours of real football activity. At its core, the product is about combining real with digital and make reality as exciting as computer games. Using tech to bring people together in real life is something I care deeply about.